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Mithkal Cookie Policy

Last Updated: December 29, 2021

Please check back from time to time for updates to this Cookie Policy.

This cookie policy is designed to help you understand how an organisation intends to use cookies and similar technologies (“Cookies”), and how you can manage these Cookies. Mithkal, along with Mithkal’s authorised third-party partners and service providers may make use of Cookies on our websites, mobile apps, and other services such as emails (collectively, “Services”) when you use our Services.

What are Cookies

A ‘Cookie’ is a small file which is created by a website and stored on your device. Often Cookies contain a string of numbers and letters that uniquely identifies your device, but can contain other information. Cookies serve many different purposes, including to help remember your preferences or allow our Services to function.

There are different types of Cookies:

• Cookies are “persistent”, “permanent” or “session”:
  • Persistent and permanent Cookies remain on your device even after you have gone offline. These Cookies will remain on your device until you manually delete them or until your browser deletes them based on the duration specified in the Cookie file itself.
  • Session Cookies are deleted as soon as you close your web browser.
• Cookies can also be “first-party” or “third-party”:
  • First-party Cookies are Cookies that are placed by Mithkal or a third party for us.
  • Third-party Cookies are placed by our partners, vendors and other third parties. We do not control the collection or further use of data by third parties using third-party Cookies.

How we use Cookies

• We classify Cookies according to whether they are “Essential”, “Functional”, “Improved Performance”, or “Advertising”, depending on the function that the Cookies serve in connection with our Services.
• Essential Cookies are necessary to allow the technical operation of our Services. We use these Cookies to:
  • Authenticate you,
  • Run your session securely while you’re logged in,
  • Help detect and prevent fraud, and
  • Provide you with our Services, (e.g., they enable you to move around on a website and to use its features).
• Functional Cookies are Cookies that:
  • Evidence your use of our Services to meet our compliance obligations and contractual commitments to partners,
  • Monitor and improve the performance of our Services,
  • Remember your choices (e.g. language, region, login information, and so on), and
  • Offer enhanced functionality when using our Services (e.g. 'stay logged in function').
• Improved Performance Cookies are Cookies that:
  • Collect data to track the use of our Services,
  • Assess the effectiveness of campaigns, and
  • Understand how people found our Services.
• Advertising Cookies are Cookies that enable us and our ad network partners, such as social media companies, to display advertising personalized to you and to prevent the same ads from being shown to you too many times.

Managing Cookies

Please note that even if you opt-out of Cookies or interest-based advertising, you will still receive advertisements, they just won't be tailored to your interests. Also, if you opt-out or later delete your Cookies, use a different browser, or use a new or different device, you may need to renew your Cookie preferences. It could also affect the availability and functionality of our Services.

Managing Cookies on our Services

Many devices and internet browsers are set to automatically accept Cookies. Information on changing your browser settings to opt-out of Cookies can be found in your browser settings. If you use different devices to access our Services, you will need to ensure that each browser of each device is set to your Cookie preferences.

Most mobile operating systems provide you an option in the device settings to limit ad tracking associated with the device ID they may share with us. Please reference your mobile operating system’s help center to learn more.

To find out more about Cookies, including how to see what Cookies have been set and how to manage and delete them, visit en.wikipedia.org/wiki/HTTP_cookie or www.allaboutcookies.org. Please note that Mithkal has no affiliation with, and is not responsible for, these third party websites.

Please note that not all browsers provide the ability to remove Flash Cookies. You can restrict or block Flash Cookies through the Adobe website and links for doing so are included below. As with any Cookie, if you do restrict Flash Cookies, there may be some features of our Services that you won't be able to use.

Resources for Controlling Third-Party Cookies:

The following websites provide choices to opt-out of tracking through certain third-party advertising and analytics Cookies:

• For Users in the US: https://preferences-mgr.truste.com/
• For Users in the EU: https://www.youronlinechoices.eu/
• Visit the Digital Advertising Alliance's or Network Advertising Initiative's opt-out pages.
• For users in the UK or France, please visit https://www.youronlinechoices.eu/
• For users in Canada, please visit https://youradchoices.ca/
• Click here to opt-out of targeted ads on Facebook.
• Click here to opt-out of Google Analytics for display advertising or to customize Google Display Network ads.
• Click here to opt-out of Adobe's Device Co-op membership which shares anonymous device data via web beacons and Cookies
• Flurry Analytics: https://developer.yahoo.com/flurry/end-user-opt-out.html
• Google Analytics: https://tools.google.com/dlpage/gaoptout (requires you to install a browser add-on). How Google uses data when you use our partners' sites and apps
• Kissmetrics: https://www.kissmetrics.io/privacy/#:~:text=If%20you%20do%20not%20want,at%20privacy%40kissmetrics.io.
• Mixpanel: https://mixpanel.com/optout
• Nielsen: https://sites.nielsen.com/legal/privacy-statement/exelate-privacy-policy/opt-in-opt-out/
• Omniture (Adobe): http://www.d1.sc.omtrdc.net/optout.html
• Visible Measures: https://www.visiblemeasures.com/viewer-settings-opt-out/
• WebTrends: https://ondemand.webtrends.com/support/optout.asp
• To manage Flash Cookies, please click here: https://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager07.html
• For mobile apps, please refer to your mobile device’s settings, or download the AppChoices app. You may opt-out of Flurry Analytics tracking on some mobile apps or recommendations from Flurry by clicking here.